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Christine Martinez Loya

Senior Manager Brand Social - Walmart

Christine Martinez Loya has won widespread acclaim as one of the most influential pinners on Pinterest with over five million followers and has been named a "Pinner to Follow" by publications such as The New York Times, The Business Insider, Huffington Post, Mashable, CNN Espanol, The Chicago Tribune, Refinery29, Instyle magazine and several others. She's also appeared on "Good Morning America," and is the author of "The Complete Idiot's Guide to Pinterest Marketing." Since 2012, Loya has worked as a social media influencer partner with brands like Calypso St. Barth, Banana Republic, Cole Haan, HSN, Uniqlo, Target, Petco and dozens of others. An entrepreneur at heart, she launched her first business in 2008. LAMA (Latin America in the Modern Age) is an e-commerce business specializing in home decor and gift items from independent Latino designers. LAMA received numerous press mentions and was nominated as the "Most Innovative Business" by the city of Oakland. In 2012, she took her passion for e-commerce, social media and online influence to become the Creative Director of Luvocracy, a social commerce startup that served as a curated shopping platform based upon members' product recommendations. In 2014, Luvocracy was acquired by @WalmartLabs, where Christine served as a Principle Product Strategist focused on creating "breakthrough" product experiences before jumpstarting Brand Social - a new team dedicated to changing Walmart's approach to Social Media.