Drew Boyd is a global leader in creativity and innovation who guides teams and global businesses to improve commercial effectiveness. He is a co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster). Drew is also an author for LinkedIn Learning with numerous courses including branding fundamentals. He is a 30-year industry veteran, including 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Today, he trains, consults, and speaks widely in the fields of branding, innovation, persuasion, and social media with companies such as Macy's, GE, Toyota and Proctor & Gamble. He is also the executive director of the Master of Science in Marketing Program and Associate Professor of Marketing and Innovation at the University of Cincinnati. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business.