Daniel's career is steeped in building brands and innovative marketing. Daniel was the founder and Producer at Open Content Media which concepted, produced, and distributed creative video and interactive content for some of the world's greatest brands. He was also the founder of Drink Me Magazine and grew the publication to a readership of 400,000 before its acquisition in 2012. The magazine's success spiraled into writing a book, Drink More Whiskey which is been published worldwide. Daniel then co-founded AnyRoad as a platform to help brands run and measure their experiences and leverage experiential marketing efforts in visitor centers, museums, theme parks, and beyond. He currently serves as AnyRoad's COO and works closely with brands like Anheuser-Busch, Honda, the Warriors, and the Famous Grouse on their experiential marketing efforts. Daniel was recently named one of Inc. Magazine's top 15 People Changing the Face of Experiential Marketing.