Jeff Berding is the President and General Manager of the professional soccer franchise, FC Cincinnati. He is a member of the ownership group led by Carl Lindner III and the Lindner family. FC Cincinnati is a member of the USL, which operates as a second division in the U.S. soccer pyramid, one level below Major League Soccer. The team's long-term goal is to prove that Cincinnati is a big league soccer town and earn the right to be awarded an MLS Franchise. Prior to his August 2015 founding of FCC, Jeff served for more than 19 years as an executive with the Cincinnati Bengals. Jeff led the Sales and Public Affairs efforts for the NFL team and was integrally involved in the planning, design and construction efforts for Paul Brown Stadium.
Bringing professional soccer to Cincinnati is consistent with Jeff's track record of working to make his hometown a better place to live, work and raise a family. While with the Bengals, Jeff was elected to his first term on Cincinnati City Council in Nov. 2005, and was re-elected in 2007 and 2009. He chaired Rules & Government Operations Committee and was vice-chair of the Finance Committee. He led the efforts to create The Banks Working Group, resulting in a dynamic new riverfront. Jeff is a fifth-generation Cincinnatian, and attended St. Xavier High School. He graduated cum laude from Miami University. In 1999 he earned his M.B.A with honors from Xavier University.