Dr. Jorge Pena Marin is an Assistant Professor of Marketing at University of Cincinnati. He studies how numerical information (i.e. alphanumerical brand and product names) influences consumers' perceptions and decisions, and help to build brand meaning. For instance, should your brand have numbers such as 7UP, or avoid them such as Apple? Should your product iterations include numbers like the iphone7, or letters like the iphone 7s? Prior joining academia he worked in marketing management and branding positions at advertising and branding companies such as TBWA, J. Walter Thomson (JWT). He had among his clients international companies such as Audi, Adidas, Sara Lee, Freixenet, or Nissan.