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Mindi Trank

VP, Strategy - Chute Gerdeman

Mindi's twenty-five years of experience with branded communications has proven time and again that everything starts with the customer. Watching, listening, and understanding customer lifestyles and motivations is critical.

At Chute Gerdeman, Mindi develops strategies that assure both brand and customer are well represented by effective design solutions. With a full understanding, both strategically and tactically, of the elements within effective communications. Diving fully into brand and consumer research, Mindi has the talent and intellect to translate data into insight. Her initiative to focus the design on problems facing the consumer gives us substantial and effective design results. She has the ability to direct successful, innovative solutions for a diverse range of clients, providing our team with a focused goal and next step implementation.

Prior to joining Chute Gerdeman, Mindi managed branding programs for clients such as Chase; Black & Decker; Glidden Paints; Home Interiors and Gifts; Home Depot; Stanley Tools; Union Tools and Wilton Enterprises.