Michael Wilhite leads 84.51's customer data strategy focused on developing the data portfolio and scaled data assets to drive capabilities across the Kroger ecosystem. He leads analyst and product management teams responsible for the creation of analytic methodology for derived data, supporting a wide range of needs from strategic planning to merchandising execution to personalization. He also leads exploration and evaluation of data partnerships for data innovation.
Prior to 84.51, Michael served three years as General Manager of dunnhumby Ltd.'s India operations. He played a critical role in growing dunnhumbyUSA's domestic business and has the distinction of becoming the first dunnhumbyUSA employee after its launch in partnership with The Kroger Co. in 2003. Michael was instrumental in the development of analytics for customer feedback, customer-centric pricing, promotion planning and loyalty.
Michael spent five years with Convergys Corporation's Knowledge Management Services group and rose to the level of Senior Manager of Analytical Services, partnering with Fortune 500 companies.
Michael obtained his doctorate in Social Psychology from the University of California Santa Barbara with an emphasis on decision-making processes, attitudes, and coping strategies. He graduated Summa Cum Laude from Wabash College in Indiana with a Bachelors degree in Liberal Arts.