Michael Wintrob has amassed deep experience in the fields of brand and design strategy over the past 15 years, cultivating a unique approach equally steeped in human truth and business rigor. As VP, Strategy at LPK, Wintrob has developed best-in-class branding practices-including positioning, architecture and identity systems-for leading brands across the category spectrum, from food and beverage to personal care and higher education.
With an intimate understanding of the challenges that his clients face, Wintrob helps brands harness the power of brand fundamentals, overseeing the adoption and deployment of these systems, and presenting training programs to audiences around the globe. Wintrob also has served as an adjunct instructor at the University of Cincinnati's Lindner College of Business and co-authored a chapter in the textbook, Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond. He holds a bachelor's degree from the University of North Carolina at Chapel Hill, as well as an MBA from the University of Cincinnati.