Nathan Hendricks believes there is no excuse for a lousy brand. As chief creative officer at LPK, he brings nearly three decades of experience across virtually every category, merging diverse disciplines to approach brands with innovative methodologies, such as desires thinking. Across offices in Cincinnati, London, Geneva, Singapore and Guangzhou, he has developed winning creative for a long and varied roster of clients, including Gillette, Titleist, Pringles, Beam Suntory, AB InBev, Herbal Essences, Olay and Coleman. In every effort, Hendricks challenges his teams to uphold LPK's vision: that every brand should make a powerful and positive difference for the people it serves.
A candid cultural commentator, he's never afraid to tell it like it is. His industry insights and design methodologies have been quoted in publications like Fast Company, Quartz, AdAge, DMI, HOW Magazine and UX Magazine, among others.
Hendricks holds a bachelor's degree in industrial design from The Ohio State University, where he majored in visual communications and cultivated an affection for beer.