Neil Ursic is the CEO of Batterri, a tech-enabled consumer insights company based in Cincinnati and with offices in Portland, OR. Batterri has been helping brands and retailers all over the world get closer to their consumers through their proprietary mobile and desktop platform and insight capabilities. For the last nine years, the company has been replacing the $2Bn a year spent on qualitative research through their methodology. Prior to joining Crush Republic, Neil led digital strategy at dunnhumby. Neil sits on the Board of Trustees for the Cincinnati Athletic Club.