Roseann Hassey is a Strategic Marketing expert with a 25-year record of creating, strengthening and building brands, and a passion for improved consumer understanding and brand engagement. Her work in brand management at Procter & Gamble and Reebok, int'l helped her to refine her thinking regarding consumer-brand relationships, including how they form and evolve over time. Currently, Roseann is a Marketing professor and the MBA Academic Program Director at the University of Cincinnati, where her research focuses on branding, consumer attitudes and decision making, and consumer responses to brand failure. She received her Ph.D. in marketing from the University of Cincinnati in 2016, and holds an MBA from Harvard Business School and a B.A. in economics from Duke University.