Dr. Ryan Rahinel is an Assistant Professor at the University of Cincinnati. His interest in brands stretches far beyond the classroom, however, and into the laboratory where he runs experiments to answer important branding questions like: "How do brand logos affect consumer product perceptions?", "How do brands influence people's enjoyment of food?", and "How do brand leaders sustain their positions?" His research-based "answers" have been published in some of the marketing field's premier journals and covered in popular media outlets, including Good Morning America, The Today Show, and The New York Times. But don't bother hunting those down; he's happy to answer them for you in person.