With an extensive background in technology and marketing, Stuart Aitken is a firm believer in the power of the customer and the subjective concept of loyalty. As leader of 84.51, he is responsible for ensuring the strategies that drive the "how" and "what" of the business are moving forward and the work is affecting customer outcomes and experiences at Kroger in a positive, innovative way.
Previously Aitken served as CEO of dunnhumbyUSA, and Executive Vice President and Chief Marketing Officer for arts-and-crafts retailer Michael's Stores. For nearly a decade, he managed loyalty marketing, data analytics, innovation, and category management at North American grocery retailer Safeway.
As dunnhumbyUSA CEO Aitken led the company's growth as a leader in personalization, helping clients such as The Kroger Co., Macy's, Coca-Cola, General Mills, and Procter & Gamble find success by rewarding and retaining their best customers.