Morales has over 20 years' experience in print, production and operations. Morales earned his Bachelors in Engineering from Technologic de Monterrey and MBA from Fuqua School of Business at Duke University. Over his 14 years with GP, Morales has held numerous positions: Director Brand Ready Packaging, Senior Manager of Analysis, Demand and Optimization Manager, Operations Manager and Project Manager.
Today, in his role as GM, Morales is delivering corrugated packaging from being a commodity to its place as a key component of the marketing strategy for billion-dollar brands worldwide. Sergio currently lives in N. KY with his wife and 4 children, enjoying volunteering, coaching and playing soccer, tennis, volleyball and is an avid cross fitter.