Conference

Cincinnati, OH - Duke Energy Center

If your work is touched by branding - everything from brand management to package design - the Brandemonium conference is not to be missed. There will be keynotes, panels, talks, workshops, etc. Register now and get the best pricing. VIP badges are also on sale. For the latest info, download the Brandemonium app from iTunes Store or Google Play. Download the PDF if you prefer to print the schedule.

Conference Schedule

Friday


7:30am - 6:00pm
Registration Opens
Registration is located on the third floor in the lobby.

8:30am - 9:10am | Grand Ballroom B | MORE INFO >

Keynote: Target's Journey to Inclusivity
Presented by Totes
• Rick Gomez, CMO – Target

9:15am - 10:00am | Grand Ballroom B | MORE INFO >

POWER, ROMANCE & EVERYTHING ELSE EMBRACING OUR DESIRES TO OUTFIT BRANDS FOR RELEVANCE & SUCCESS
• Michael Wintrob, VP, Strategy, LPK

9:15am - 10:00am | Jr Ballroom A

Consumer Summit - Constant Craving
Brand Consideration & The Religion of Active Evaluation
• Patrick Moorehead, CMO - Label Insight
• Mark Richey, Founder/Managing Director - West Capital Advisors
• Bob Gilbreath, CEO/Co-Founder - Ahalogy
• Jim Harold, Chief Revenue Officer - Quantifind

9:15am - 10:00am | Jr Ballroom B | MORE INFO >

Why Personal Branding Is The New Ad Impression
• Mark W. Schaefer, Executive Director - Schaefer Marketing Solutions

9:15am - 10:00am | Jr Ballroom C | MORE INFO >

Predicting the Turn
• Dave Knox, Founder – Brandery, author

9:15am - 10:00am | Jr Ballroom D | MORE INFO >

UNIT: Retail Innovation Lab
Moderator: Ryan Newman - Designer
• Kelly Kolar, President & Founder - Kolar Design, Inc.
• Mindi Trank, VP Strategy - Chute Gerdman
• Allen Boerger, President - ROTO
• David Nack, Executive Digital Strategist - Pillar Technology
• Michael Markesbery, CEO/Co-founder - OROS
• Kristin Randall, Manager of Strategic Projects - Steiner + Associates

10:00am - 10:30am | Grand Ballroom A

Coffee Break sponsored by Verve

10:30am - 11:10am | Grand Ballroom B | MORE INFO >

Building a Fashion Brand and Dressing Well
• Robert Stock, CEO – Robert Graham
• Chuck Hellman, Owner - Blaine’s

10:30am - 11:10am | Jr Ballroom A | MORE INFO >

Consumer Summit Breakout - Connecting Passion and Purchase with Data, Content and Social
• Bob Gilbreath, CEO/Co-Founder - Ahalogy

10:30am - 11:10am | Jr Ballroom B

Consumer Summit Breakout - Transparency
The Difference Between Market Share and Market Loss
• Patrick Moorehead, CMO - Label Insight

10:30am - 11:10am | Jr Ballroom C | MORE INFO >

Consumer Summit Breakout - Conquering Complexity and Managing Change
How Collaborative Technology Enables Agile Marketing Operations
• Olga Yurovski, CEO - Shopperations
• Rene Robers, Customer Marketing Manager - The HEINEKEN Company

10:30am - 11:10am | Jr Ballroom D | MORE INFO >

The Attention Economy
• Jonah Goodhart, Senior Vice President - Oracle Data Cloud

11:20am - Noon | Grand Ballroom B

Consumer Summit - Knowledge Expansion & The Religion Of Research
Moderator: Karthik Iyer, Chief Operations Officer - Linkedin
• Rob Finora, SVP, Data - ShareThis
• John Gardner, Partner - Nokia Growth Partners
• Mandy Rassi, Customer Insights & Strategy - 84.51

11:20am - Noon | Jr Ballroom A | MORE INFO >

Grow. Change. Grow: Accelerate your business in a changing world
Moderator: Shirley Brady, Editor-in-Chief, brandchannel
• Andrea Sullivan, CMO – Interbrand
• Mark McCallum, EVP, President Jack Daniel's Brands - Brown-Forman Corporation
• Michael Markesbery, CEO, Oros Apparel

11:20am - Noon | Jr Ballroom B | MORE INFO >

Bringing Your Brand To Life Through Sponsored Content
• Andy Brownell, VP, Brand Studio – Newsy
• Kristin Limes, Senior Marketing Strategist, Cincinnati Children's
• Valerie Robbe, Senior Specialist, Channel Integration - Barefoot Proximity

11:20am - Noon | Jr Ballroom C | MORE INFO >

The Cultural Pendulum Swings from Individualism to Community
• Helen Todd, Co-founder & CEO - Sociality Squared

11:20am - Noon | Jr Ballroom D

Brand Across Industries: An Examination of Consumer Goods and Healthcare
• Jennifer Dauer, SVP Strategy & Growth – Cincinnati Children’s Hospital

Noon - 1:15pm

Break

1:15pm - 1:55pm | Grand Ballroom B

Keynote: Never Fall Asleep In First Class
A Fireside Chat with Dhani Jones
Presented by Barking Fish Lounge
Interviewer: Jim Price, President & CEO - Empower Media Marketing
• Dhani Jones, Managing Partner - Qey Capital; Investor CNBC's "Adventure Capitalist"

2:00pm - 2:45pm | Grand Ballroom B | MORE INFO >

Being True
How to Make a Brand Priceless
• JP Kuehlwein, Co-Founder/Partner - Ueber-Brands

2:00pm - 2:45pm | Jr Ballroom A

Consumer Summit Breakout - Myths of Experiential Marketing Debunked by Data
• Daniel Yaffe, COO/Co-Founder - AnyRoad

2:00pm - 2:45pm | Jr Ballroom B

Consumer Summit Breakout - Breaking the Barcode
• Chris Ostoich, Co-Founder - LISNR

2:00pm - 2:45pm | Jr Ballroom C

Consumer Summit Breakout - FROM PERSONALIZED TO PERSONAL:THE DIGITAL CONUNDRUM
• Michael Wilhite, Vice President, Data - 84.51

2:00pm - 2:45pm | Jr Ballroom D | MORE INFO >

Part II: Think 'Inside-the-box'
Using Systematic Approaches to Solve the Heroin Epidemic
• Drew Boyd, Executive Director of the Master of Science in Marketing Program - University of Cincinnati
• Steve Ramos, Writer - Fast Company
• Tom Synan, Chief of Police - Village of Newtown
• Terry L. Smith, Executive Director - One City Against Heroin
• Gary Ozanich, Associate Director, Health Innovation Center Professor of Practice Director, Graduate Program in Health Informatics - NKU
• Kim Pierce, Strategy Director - Landor

2:45pm - 3:15pm | Grand Ballroom A

Snack Break sponsored by Verve

3:15pm - 3:55pm | Grand Ballroom B | MORE INFO >

The Gritty Real World of Disruptive Innovation
• Doug Hall, Founder - Eureka! Ranch, author, and inventor

3:15pm - 3:55pm | Jr Ballroom B | MORE INFO >

Consumer Summit Breakout - Uniting in-store and online
• Paul Chapuis, Founder and CEO - OnQ
• Jason Seed, COO, June20

3:15pm - 3:55pm | Jr Ballroom C

Consumer Summit Breakout
• Lisa Cramer, VP Sales & Marketing - InReality
• John DeCaprio, CEO - InReality

4:05pm - 4:45pm | Grand Ballroom B | MORE INFO >

Consumer Summit - Design for the future through the lens of Gen Z
• Marcie Merriman, Executive Director - EY

4:05pm - 4:45pm | Jr Ballroom B | MORE INFO >

"ING" the Thing
Truly Experiencing A Brand Means the Live Engagement Has To Be Memorable - Do You Know How To Ensure That Happens?
• Jeffrey Miller, Brand Strategist - Iacono Creative Event Services

4:05pm - 4:45pm | Jr Ballroom C | MORE INFO >

Art of Possibilities
It's Time To Rethink Print
• Sergio Morales, General Manager - Georgia-Pacific
• Jane Seyferth, Packaging Development Manager - GP Communication Papers

5:30pm - 7:00pm | TBA

Official Happy Hour presented by Maker's Mark
Experience Awards
Maker's Mark has some special things in store and we'll announce the six Experience Award winners. Who will take home the Best Activation award? Find out first!