Conference

Cincinnati, OH - Duke Energy Center

If your work is touched by branding - everything from brand management to package design - the Brandemonium conference is not to be missed. There will be keynotes, panels, talks, workshops, etc. Register now and get the best pricing. VIP badges are also on sale. For the latest info, download the Brandemonium app from iTunes Store or Google Play. Download the PDF if you prefer to print the schedule.

Conference Schedule

Thursday


7:30am - 6:00pm
Registration Opens
Registration is located on the third floor in the lobby.

8:30am - 9:10am | Grand Ballroom B | MORE INFO >

Keynote: What It Takes to Build an Amazing Brand in 2017 and Beyond
A Discussion with Jim Stengel and Alex Tosolini
• Jim Stengel, President/CEO - The Jim Stengel Company
• Alex Tosolini, SVP New Business Development - Kroger

9:15am - 10:00am | Grand Ballroom B

Consumer Summit - Connecting Data Around Your Customer
With a myriad of data sources available to us, we need to always be looking for new insights and have the ability to connect our data around the customer. By always seeing our customers in and through the data, we can make the best choices to delight them.
• Stuart Aitken, CEO - 84.51

9:15am - 10:00am | Jr Ballroom A | MORE INFO >

The Decentralization of Brand
Why Your Grandmother Cut Her Pot Roast in Half
• Neal Mabee, Director of Innovation - Empower MediaMarketing

9:15am - 10:00am | Jr Ballroom B | MORE INFO >

The Business of Culture
• Jey Van-Sharp, Principal - MyÜberLife Consulting Group
• Winston Peters, Principal - MyÜberLife Consulting Group

9:15am - 10:00am | Jr Ballroom C

Why 50% of the Fortune 500 will be extinct in 10 years
• Tim Schigel, Founder – ShareThis, Refinery Ventures

9:15am - 10:00am | Jr Ballroom D | MORE INFO >

WorldVUE
Expanding Brand Vision to Make Cultural Connections
• Sean Rugless, Founder - Katalyst Group

10:00am - 10:30am | Grand Ballroom A

Coffee Break sponsored by Killer Infographics

10:30am - 11:10am | Grand Ballroom B | MORE INFO >

Brand Transformation
The Power of Authenticity in Storytelling
• Kathleen Hall, CVP of Brand, Advertising and Research - Microsoft

10:30am - 11:10am | Jr Ballroom A

Consumer Summit - The Innovation (and Intimacy) Economy
Identifying The 4-Phase Journey
• Dr. Glenn Platt, Professor Marketing, Director Interactive Media Studies - Miami University and author
• Julie Bernard, CMO - Verve

10:30am - 11:10am | Jr Ballroom B | MORE INFO >

The Future of Cannabis
• Chris Walsh, VP, Editorial and Strategic Development - Marijuana Business Daily

10:30am - 11:10am | Jr Ballroom C | MORE INFO >

Telling Your Brand's Visual Story on Pinterest
• Christine Martinez Loya, Senior Manager Brand Social - Walmart

10:30am - 11:10am | Jr Ballroom D | MORE INFO >

Connecting Consumers, Igniting Brands via Interactive and Walkable Storytelling Projects
• Steve Ramos, Writer - Fast Company
• Jason Snell, Founder - We Have Become Vikings
• Sean C. Davis

11:20am - Noon | Grand Ballroom B

Consumer Summit
Moderator: Neil Ursic, CEO - Batterii
• Caroline Lew-Wolf, Director Competitive Intelligence - Adidas

11:20am - Noon | Jr Ballroom A | MORE INFO >

Be Brave. Be Cool. Be Good.
• Ryan Brazelton, Executive Creative Director – Interbrand

11:20am - Noon | Jr Ballroom B | MORE INFO >

The Ivory Tower Comes Down to Earth
Insights from Academic Research can Help You Build Your Brand Better
Moderator: Drew Boyd, Executive Director of the Master of Science in Marketing Program - University of Cincinnati
• Dr. Rashmi Adaval, Professor – University of Cincinnati Marketing Department
• Roseann Hassey, Professor - University of Cincinnati, Marketing Department
• Dr. Jorge Pena-Marin, Professor - University of Cincinnati, Marketing Department
• Dr. Ryan Rahinel, Assistant Professor - University of Cincinnati

11:20am - Noon | Jr Ballroom C | MORE INFO >

Personalizing The Customer Experience
Driving Relevant Connections Across Channels
• Cara Pratt, VP, Customer Communications Product Strategy & Innovation - 84.51˚
• Bob Welch, SVP Customer Communications and Kroger Media Services - 84.51˚

11:20am - Noon | Jr Ballroom D | MORE INFO >

The Power of Storybuilding
• Dale Tesmond, CEO - The Brand Experience
• Andrew Peters, Executive Creative Director - The Brand Experience

Noon - 1:15pm

Break for Lunch

1:15pm - 1:55pm | Grand Ballroom B

Keynote: Seth Godin
• Seth Godin

2:00pm - 2:45pm | Grand Ballroom B | MORE INFO >

Consumer Summit - How Brands Keep Pace as Retail Change Accelerates
• Nate Carney, SVP Innovations - Rockfish

2:00pm - 2:45pm | Jr Ballroom A | MORE INFO >

Part I: Inject Hope into the Heroin Epidemic
Setting the Stage for Change
• Mary Zalla, Global President, Consumer Brands, and Managing Director, Cincinnati & Chicago - Landor
• Dale Doyle, Executive Creative Director - Landor
• Tracy Brumfield, 2017 Haile Fellowship Recipient and founder/publisher - /RISE/ newspaper
• Tom Synan, Chief of Police - Village of Newtown
• Terry L. Smith, Executive Director - One City Against Heroin
• Gary Ozanich, Associate Director, Health Innovation Center Professor of Practice Director, Graduate Program in Health Informatics - NKU


2:00pm - 2:45pm | Jr Ballroom B | MORE INFO >

Storytelling in the Audio Age
• Chris Bannon, Chief Content Officer - Midroll Media
• Erik Diehn, CEO - Midroll Media

2:00pm - 2:45pm | Jr Ballroom C | MORE INFO >

The Future of Content is Visual and Your Brand Cannot Afford to Ignore It
• Amy Balliett, CEO - Killer Infographics

2:00pm - 2:45pm | Jr Ballroom D | MORE INFO >

TSA Instagram: Inform, Educate, Entertain and Rock
• Bob Burns, Instagram - TSA

2:45pm - 3:15pm | Grand Ballroom A

Snack Break sponsored by Killer Infographics

3:15pm - 3:55pm | Grand Ballroom B

The Coca-Cola Story: Marketing-Beliefs for the future
• Jaideep Kibe, ‎Vice President, Coca-Cola - The Coca-Cola Company

3:15pm - 3:55pm | Jr Ballroom A | MORE INFO >

Consumer Summit Breakout - Look Up from Your Phone...The Future of Research is on Mobile
• Greg Brown, VP, Strategy & Engagement - Batterii

3:15pm - 3:55pm | Jr Ballroom B | MORE INFO >

Consumer Summit Breakout - Powershelf
Knowing Exactly What is on the Retailer's Shelves and Improving On-shelf Availability
• John White, Chairman and CEO - Compass Marketing Inc., Powershelf
• Kevin Nemetz, SVP Alliances & Analytics - Compass Marketing Inc., Powershelf
• Matt Robillard, Director of Retail - King's Hawaiian Bakery

3:15pm - 3:55pm | Jr Ballroom C | MORE INFO >

Consumer Summit Breakout - Using blockchain to amplify your brand and connect with the consumer
• Sharad Malhautra, Senior Manager - EY

3:15pm - 3:55pm | Jr Ballroom D | MORE INFO >

Killer Content Without an AOR
• Lauren Connley, Sr. Creative Director - The Gorilla Glue Company
• Marshall Cook, Director, Writer, Producer - Convoy Entertainment
• Tyler Hawes, Co-Founder, Director/Producer - Convoy Entertainment

4:05pm - 4:45pm | Grand Ballroom B | MORE INFO >

Brand Fundamentals from the Last 5 Minutes
Moderator: Nathan Hendricks, Chief Creative Officer - LPK
• Michael Mahoney, VP, Golf Ball Marketing - Acushnet Company
• Doug Zarkin, VP/CMO, Pearle Vision - Luxottica
• Nicola Ziady, CMO – University of Cincinnati

4:05pm - 4:45pm | Jr Ballroom A | MORE INFO >

Hampton / UC DAAP Co-Branded Design Study
• Rachael Leson, Director of Design - FRCH
• Ann Black, Associate Professor of the School of Architecture and Interior Design - University of Cincinnati

4:05pm - 4:45pm | Jr Ballroom B | MORE INFO >

Future Proof Your Marketing Strategy
• Danny Wright, Managing Partner - Adweek
• B. Bonin Bough, Host - The Cleveland Hustles

4:05pm - 4:45pm | Jr Ballroom C | MORE INFO >

The Story of FC Cincinnati
The Hottest Soccer Team In America
Moderator: Tommy G, Announcer - FC Cincinnati
• Jeff Berding, President & General Manager - FC Cincinnati

4:05pm - 4:45pm | Jr Ballroom D | MORE INFO >

Branding Our Futures Through University Partnerships
• Aaron Bradley, Assistant Professor - University of Cincinnati, Design + Arts Initiatives
• Dominic Iaccobuci, Owner + Client Lead - BHDP
• Niyah Jackson, Blogger - InexpensiveChic.com
• Jackie Requeima, Student - UC DAAP
• Chelsie Walter, Lead Designer – RISE, Head of Storytelling – Kunsthous

5:30pm - 7:00pm | Hofbrauhaus Newport

Official Happy Hour presented by Hoffbrauhaus Newport
Have a drink (or two) on us. Heck, grab a pretzel too! Be sure and try Brandamonium Bier. It's only available October 11-14.