Sessions

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LOCATION: Jr Ballroom B
DATE: Friday, October 13
TIME: 9:15am - 10:00am
TRACK(S): Activations, Advertising, Analytics & Data, Consumer Summit, eCommerce & Mobile, Email & Social Media, Influencer & Loyalty, Innovation & Technology, Marketing, Measurement & ROI, Retail, Strategy


CONSUMER SUMMIT BREAKOUT - CONNECTING PASSION AND PURCHASE WITH DATA, CONTENT AND SOCIAL

As shoppers embrace digital media, it is becoming more difficult to interrupt them with brand messages and promotional offers. Instead, shoppers increasingly use social media to seek ideas and make unplanned purchases. Jo-Ann Fabrics & Crafts has always inspired people in-store, and in fall 2016 the company expanded this approach online. This presentation will share how the teams at Jo-Ann and Ahalogy utilized category trend data, consumer insights, inspirational content and an optimized social campaign to drive sales both online and in-store. Attendees will: (1) Learn about a new approach to mobile and social media that drives both e-commerce and in-store sales; and (2) gain an understanding of how to use category trends and shopper insights to drive successful campaigns.

SPEAKERS: Bob Gilbreath, CEO/Co-Founder - Ahalogy