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LOCATION: Grand Ballroom B
DATE: Saturday, October 14
TIME: 9:20am - 10:00am
TRACK(S): Consumer Summit


CONSUMER SUMMIT

CONSUMER SUMMIT - STORYMAKING VS STORYTELLING

A Private Workshop with Raja Rajamannar, Chief Marketing Officer, MasterCard and Glenn Platt, C. Michael Armstrong Chair in Interactive Media Director - Armstrong Institute for Interactive Media Studies

Consumers are rejecting global brands that presumptively talk "to" them. Leading marketers are engaging "with" consumers in a dialog that collaboratively builds the brand in a way they feel heard. This unique workshop with two exceptional thought leaders will combine research with actual global examples - an engaging and interactive session incorporating best practices, what didn't work, and a tool box of essential elements needed to compete for the time and attention of today's consumer.

SPEAKERS: Dr. Glenn Platt, Professor Marketing, Director Interactive Media Studies - Miami University and author; Raja Rajamannar, CMO - Mastercard Worldwide