LOCATION: Grand Ballroom B
DATE: Saturday, October 14
TIME: 9:20am - 10:00am
TRACK(S): Consumer Summit
Consumers are rejecting global brands that presumptively talk "to" them. Leading marketers are engaging "with" consumers in a dialog that collaboratively builds the brand in a way they feel heard. This unique workshop with two exceptional thought leaders will combine research with actual global examples - an engaging and interactive session incorporating best practices, what didn't work, and a tool box of essential elements needed to compete for the time and attention of today's consumer.
SPEAKERS: Dr. Glenn Platt, Professor Marketing, Director Interactive Media Studies - Miami University and author; Raja Rajamannar, CMO - Mastercard Worldwide