Sessions

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LOCATION: Jr Ballroom C
DATE: Friday, October 13
TIME: 10:30am - 11:10am
TRACK(S): Consumer Summit, Innovation & Technology, Marketing


Conquering Complexity and Managing Change

How Collaborative Technology Enables Agile Marketing Operations

Is your team frustrated and buried in disconnected spreadsheets? Are they at capacity with no time to strategize and grow? Learn how Conagra Brands and Heineken USA reclaimed time by leveraging modern technology that standardized planning and enabled shopper marketing, agency and sales collaboration. Attendees will also learn how to simplify budgeting and automate reporting. Shopper marketing leaders, brand marketers and other executives seeking best practices to establish new shopper marketing capabilities will find value in this presentation:

* Learn from benchmarking research about collaboration, reporting and analytics challenges that CPG shopper marketing and sales teams face today.

* Discover an actionable roadmap for establishing or overhauling shopper marketing operations to become efficient and data-driven.

* Examine case studies showing how Conagra Brands and Heineken USA leveraged modern technology to make ongoing planning more enlightened and collaborative, and less stressful.

SPEAKERS: Olga Yurovski, CEO - Shopperations; Rene Robers, Customer Marketing Manager - The HEINEKEN Company