LOCATION: Grand Ballroom B
DATE: Friday, October 3
TIME: 4:05pm - 4:45pm
TRACK(S): Consumer Summit
Generation Z, the 12-to-21-year-olds coming of age today, are not just another Millennial story. Far from it. They are more self-aware, more self-reliant and more driven than the generation they follow. Intuitively innovative, uber-productive, goal-oriented and realistic, they are growing to be savvy consumers and employees. Brands hoping to connect with them need to understand who they are and how they are about to turn today's market on its head. Marcie explores how and why this generation is so different from any that precedes it and explores related opportunities this market shift provides for those businesses ready to embrace the chaos.
* Drive awareness that while Millennials will remain important, they are not the end-game. Generations will continue to evolve and impact our market.
* Provide understanding of key differences between Millennials and Gen Z and drivers of these differences.
* Stimulate thinking regarding implications and opportunities related to this generational shift for consumer brands and retailers.
SPEAKERS: Marcie Merriman, Executive Director - EY